@article{2982913,
    title = "The sun is no fun without rain: Physical environments affect how we feel about yellow across 55 countries",
    author = "Jonauskaite, D. and Abdel-Khalek, A.M. and Abu-Akel, A. and Al-Rasheed, A.S. and Antonietti, J.-P. and Ásgeirsson, Á.G. and Atitsogbe, K.A. and Barma, M. and Barratt, D. and Bogushevskaya, V. and Bouayed Meziane, M.K. and Chamseddine, A. and Charernboom, T. and Chkonia, E. and Ciobanu, T. and Corona, V. and Creed, A. and Dael, N. and Daouk, H. and Dimitrova, N. and Doorenbos, C.B. and Fomins, S. and Fonseca-Pedrero, E. and Gaspar, A. and Gizdic, A. and Griber, Y.A. and Grimshaw, G.M. and Hasan, A.A. and Havelka, J. and Hirnstein, M. and Karlsson, B.S.A. and Katembu, S. and Kim, J. and Konstantinou, N. and Laurent, E. and Lindeman, M. and Manav, B. and Marquardt, L. and Mefoh, P. and Mroczko-Wąsowicz, A. and Mutandwa, P. and Ngabolo, G. and Oberfeld, D. and Papadatou-Pastou, M. and Perchtold, C.M. and Pérez-Albéniz, A. and Pouyan, N. and Rashid Soron, T. and Roinishvili, M. and Romanyuk, L. and Salgado Montejo, A. and Sultanova, A. and Tau, R. and Uusküla, M. and Vainio, S. and Vargas-Soto, V. and Volkan, E. and Wąsowicz, G. and Zdravković, S. and Zhang, M. and Mohr, C.",
    journal = "Journal of Environmental Psychology",
    year = "2019",
    volume = "66",
    publisher = "INSTAP Academic Press",
    issn = "0272-4944, 1522-9610",
    doi = "10.1016/j.jenvp.2019.101350",
    abstract = "Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association of yellow with joy, – which conceivably arises because yellow is reminiscent of life-sustaining sunshine and pleasant weather. If so, this association should be especially strong in countries where sunny weather is a rare occurrence. We analysed yellow-joy associations of 6625 participants from 55 countries to investigate how yellow-joy associations varied geographically, climatologically, and seasonally. We assessed the distance to the equator, sunshine, precipitation, and daytime hours. Consistent with our hypotheses, participants who live further away from the equator and in rainier countries are more likely to associate yellow with joy. We did not find associations with seasonal variations. Our findings support a role for the physical environment in shaping the affective meaning of colour. © 2019"
}