@article{3015178, title = ""Doubt is in the Air." Modeling the Comparison Between Traditional and Web Casting Radio on the Greek Case", author = "Baltzis, A. and Barboutis, C.", journal = "Journal of Radio and Audio Media", year = "2013", volume = "20", number = "1", pages = "53-67", issn = "1937-6529, 1937-6537", doi = "10.1080/19376529.2013.777730", abstract = "Considering radio as a social system for the production of culture and communication, and based on an overview of the Greek case, this article suggests a model for studying the potential of the Web casting radio compared with the traditional radio in various media environments. The model suggested includes eight dimensions: institutional framework, market structures and business models, content diversity, audience profile, interactivity, sociability, relations with the recording industry, and relations with major news media and organizations. The analysis shows that a complex approach is needed to explore the chances for the potential of the Web casting radio to be realized. © 2013 Copyright Taylor and Francis Group, LLC." }