TY - JOUR
TI - Memorable tourism experiences, destination image, satisfaction, and loyalty: an empirical study of Santorini Island
AU - Stavrianea, A.
AU - Kamenidou, I.
JO - EuroMed Journal of Business
PY - 2021
VL - null
TODO - null
SP - null
PB - Emerald Group Holdings Ltd.
SN - 1450-2194
TODO - 10.1108/EMJB-10-2020-0106
TODO - null
TODO - Purpose: Memorable tourism experiences (MTEs) can reinforce a destination's competitiveness. The literature has called for further research on this topic. This study develops and empirically examines a conceptual model exploring the relationships between MTEs, satisfaction, destination image (DI) and loyalty. Design/methodology/approach: Quantitative research was conducted with 729 respondents who had visited the Greek island of Santorini in the last three years, and structural equation modeling was used. Findings: The findings confirm the strength of the proposed model, which explained 58% of the variance for MTEs and 82% of that for tourist loyalty. The results reveal that MTEs influenced destination loyalty directly and indirectly through satisfaction, while DI influenced loyalty directly and indirectly. Research limitations/implications: This study provides new insight into the importance of MTEs, satisfaction and DI in the formation of destination loyalty. Practical implications: This study provides new insight into the importance of MTEs, satisfaction, and DI in the formation of destination loyalty. Originality/value: The proposed model is the first to include these factors and the specific relationships between them. © 2020, Emerald Publishing Limited.
ER -