TY - JOUR TI - Socially Desirable Responding: Enhancement and Denial in 20 Countries AU - He, J. AU - van de Vijver, F.J.R. AU - Dominguez Espinosa, A. AU - Abubakar, A. AU - Dimitrova, R. AU - Adams, B.G. AU - Aydinli, A. AU - Atitsogbe, K. AU - Alonso-Arbiol, I. AU - Bobowik, M. AU - Fischer, R. AU - Jordanov, V. AU - Mastrotheodoros, S. AU - Neto, F. AU - Ponizovsky, Y.J. AU - Reb, J. AU - Sim, S. AU - Sovet, L. AU - Stefenel, D. AU - Suryani, A.O. AU - Tair, E. AU - Villieux, A. JO - CROSS CULTURAL RESEARCH PY - 2015 VL - 49 TODO - 3 SP - 227-249 PB - SAGE Publications Inc. SN - 1069-3971 TODO - 10.1177/1069397114552781 TODO - null TODO - This article investigated the dimensionality, measurement invariance, and cross-cultural variations of social desirability. A total of 3,471 university students from 20 countries completed an adapted version of the Marlowe–Crowne scale. A two-dimensional structure was revealed in the pooled sample, distinguishing enhancement (endorsement of positive self-description) and denial (rejection of negative self-description). The factor structure was supported in most countries; medium-sized item bias was found in two denial items. In a multilevel analysis, we found that (a) there was more cross-cultural variation in denial than enhancement; (b) females tended to score higher on enhancement whereas males tended to score higher on denial; (c) the Human Development Index, an indicator of country socioeconomic development, was the best (negative) predictor of denial; and (d) both enhancement and denial seemed to be associated with country-level values and personality pertinent to “fitting in.” We conclude that social desirability has a positive and a negative impression management dimension that are meaningfully associated with country-level characteristics, and we argue that social desirability is better interpreted as culturally regulated response amplification. © 2014 SAGE Publications. ER -