Devetziadou Marina 1 and Αntoniadou Maria 2, * 1 Graduate of Dental School, National and Kapodistrian University of Athens, Greece. 2 Department of Operative Dentistry, Dental School, National and Kapodistrian University of Athens, Greece., Branding in dentistry: A historical and modern approach to a new trend, GSC Advanced Research and Reviews, (03), 051-068, 2020, GSC Online Press Directory, e-ISSN: 2582-4597