@masterthesis{2919806,
    title = "Digital Marketing: Analysis of Tools and Adoption by Greek Internet Users",
    authorField = "Τσίπρας, Παναγιώτης",
    year = "2020",
    school = "Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών"
}