@article{2928081, title = "THE IMPLICIT PSYCHOLOGY OF THE THEORY OF THE RATIONAL CONSUMER: AN INTERPRETATION", author = "STAVROS A. DRAKOPOULOS", journal = "Australian Economic Papers", year = "1990", volume = "29", number = "55", pages = "182--198", publisher = "Wiley", issn = "0004-900X, 1467-8454", doi = "10.1111/j.1467-8454.1990.tb00517.x" }