Sensory Branding: A new era in Dentistry

Επιστημονική δημοσίευση - Άρθρο Περιοδικού uoadl:2928167 172 Αναγνώσεις

Μονάδα:
Τμήμα Οδοντιατρικής
Τίτλος:
Sensory Branding: A new era in Dentistry
Γλώσσες Τεκμηρίου:
Αγγλικά
Περίληψη:
Abstract
Aim: To build brand awareness and brand identity in today’s recessed market, dental professionals need to find new ways to stimulate potential
patients. Senses have been incorporated in branding techniques in all business fields including health sectors. The aim of this article is to improve
the availability of marketing techniques in order to brand dental services through the five senses.
Methods: In this article a non-systematic review has taken place for the theme of sensory dental branding including relevant marketing
techniques for the last decade.
Results: The implementation of every sense in dental marketing and branding is expected to have a great amount of benefits for both the dentist
and his patients. Sensory branding can influence patient’s feelings and behavior by using his/her senses in order to raise awareness, create positive
perceptions and differentiate the dental professional from competitors.
Conclusion: Multisensory marketing experience seems to lead to stronger dental brand recognition and image in a long term.
Έτος δημοσίευσης:
2020
Συγγραφείς:
Αntoniadou Maria and Devetziadou Marina
Περιοδικό:
Journal of Dentistry and Oral Health
Τόμος:
J Dent Oral Health 2020:1-8. ISSN: 2641-1962. doi: 10.33552/OJDOH.2020.03.000570
Αριθμός / τεύχος:
1
Σελίδες:
1-8
Λέξεις-κλειδιά:
Sensory branding; Five senses; Dental marketing; Dental branding; Quality management; Stimuli
Κύρια θεματική κατηγορία:
Επιστήμες Υγείας
Επίσημο URL (Εκδότης):
DOI:
doi: 10.33552/OJDOH.2020.03.000570