Unit:
Κατεύθυνση Οικονομική και Διοίκηση των Τηλεπικοινωνιακών ΔικτύωνLibrary of the School of Science
Author:
Ιατρέλλη Κλειώ
Φούγιας Νικόλαος
Supervisors info:
Βαρουτάς Δημήτριος Επικ. Καθηγ. Επιβλέπων, Παπαδημητρίου Αθανάσιος Επιστημονικός Συνεργάτης
Original Title:
Μέτρηση Ικανοποίησης πελατών στον κλάδο της κινητής τηλεφωνίας στην Ελλάδα
Summary:
Naturally any company or organization wishing to have satisfied customers.
Number of inquiries made and large sums spent by companies who pay consultants
to carry out for them satisfaction surveys to determine the level of customer
satisfaction but also weaknesses that need to focus to maintain high levels of
satisfaction. This mission, as we mentioned, deals with the satisfaction and
loyalty of mobile consumers in Greece. The industry is highly competitive and
in recent years has made rapid development. The industry experts estimate that
there are no significant growth potential for mobile telephony as the
penetration of mobile telephony in Greece has exceeded 100%. Thus the scope for
competition between companies is transferred to another plane is none other
than the satisfaction that each one offers its customers. For this reason of
particular interest in such an investigation since these companies base their
growth on quality of services offered to satisfy and retain customers
Keywords:
Quality, Telecommunications, Costumers satisfaction, Servperf, Marketing orientation
