Unit:
Κατεύθυνση Οικονομική και Διοίκηση των Τηλεπικοινωνιακών ΔικτύωνLibrary of the School of Science
Author:
Ανδρεάδης Δημοσθένης
Αποστολός Αναστάσιος
Supervisors info:
Νικόλαος Βερναρδάκης Ομότιμος Καθηγητής
Original Title:
Περιγραφή των E-commerce και E-marketing, και συγκριτική ανάλυση της κατάστασης που επικρατεί στην Ελλάδα σε σχέση με άλλα ευρωπαϊκά κράτη
Translated title:
Description of E-commerce and E-marketing, and comparative analysis of the situation in Greece in comparison with other European countries
Summary:
This thesis consists of a presentation of e-commerce and e-marketing and a
comparative analysis between e-commerce in Greece and in other European
countries.
It intends to inform the reader about basic elements of e-commerce and
e-marketing, and Greece’s position in Europe regarding e-commerce. The first
part of the work is descriptive while the last part is analytic and
comparative.
In the first part, there is introductory information, such as definitions and
historical elements of e-commerce. Then, there is an exhaustive description of
e-commerce, including technological features, applications, models and types of
e-commerce, legal issues, transactions and payments issues and security issues.
Furthermore, there is a presentation of the advantages and disadvantages of
e-commerce and some foresights as to the immediate future.
The next part, consists of a presentation of e-marketing including some items
such as the transition from traditional to virtual marketing, the comparison of
traditional and internet marketing, the tools and methods of e-marketing and
some case studies, as well. This part concludes with the advantages and
disadvantages of e-marketing. In the fourth and last part of this thesis, we
present the effect of e-commerce in Greece, the profile of users and the
reasons why Greeks use the Internet. Moreover, we present a similar procedure
for Portugal as well (which is a country with a lot in common with Greece) and
compare the two countries. There is also a similar presentation regarding
Europe (in general) and a reference to the position of both countries in the
European Union. Finally, there is the conclusion which summarizes the results
obtained
Keywords:
E-Commerce, Ε-Marketing, Online Shopping, Online Sales, Online banking
Number of references:
139
File:
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document.pdf
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