Unit:
Κατεύθυνση Οικονομική και Διοίκηση των Τηλεπικοινωνιακών ΔικτύωνΠληροφορική
Author:
Kalanidis Damianos
Supervisors info:
Αθανάσιος Παπαδημητρίου
Original Title:
Ανασκόπηση, κατάσταση αγοράς και τάσεις στο Digital & Mobile Marketing
Translated title:
Review, market situation and trends in Digital & Mobile Marketing
Summary:
In the last decade the proliferation of smart mobile phones and social networks and use them as platforms to make purchases is rapid. so there was a need to be new theories and methods of marketing in this new environment and this new discipline called Digital Marketing with an important part of being the Mobile Marketing.
Scope of this thesis is the Digital and Mobile Marketing with purpose to quote the relevant literature on this as well as research and analysis of the relevant environmental / market. Initially is presented the classical theory of marketing and a review of the recent literature on the Digital and Mobile Marketing. Then it follows an analysis of market and consumers and finally are presented the current strategies and trends of Digital Marketing and what is expected to evolve in the future.
Main subject category:
Technology - Computer science
Keywords:
Marketing, Digital Marketing, Mobile Marketing
