Unit:
Κατεύθυνση Ψηφιακά Μέσα Επικοινωνίας και Περιβάλλοντα ΑλληλεπίδρασηςLibrary of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Author:
Σωτηράκου Κατερίνα
Supervisors info:
Κωνσταντίνος Μουρλάς, Αναπληρωτής καθηγητής, Τμήμα Επικονωνίας και ΜΜΕ, Σχολή Οικονομικών και Πολιτικών Επιστημών, ΕΚΠΑ
Original Title:
Σχεδίαση εφαρμογής για κινητές συσκευές για ειδησεογραφικό περιεχόμενο, με δυνατότητες εξατομίκευσης και χρήσης τεχνικών παιχνιδοποίησης.
Summary:
Gamification is a well known approach nowadays for achieving the ultimate goal of motivating loyalty with a brand and engaging users with given tasks in a variety of fields. However, attempts made to use gamification techniques in news industry have given poor results, pointing to the conclusion that journalism may not an open field for gamification to thrive. At the same time changes in news consumption across the globe show a rapid rise of news audiences accessing stories through their mobile devices, while social media play a huge role in distribution of online news. This paper examines the combination of these three trends, gamification, smartphones and social media in a promising and possibly successful way.
Main subject category:
Social, Political and Economic sciences
Keywords:
gamification, game design, personalization, journalism, mobile devices, mobile news reader
Notes:
Τοπική Ψηφιακή Βιβλιοθήκη
File:
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ergasia_sotirakou.pdf
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