Neologisms and their functions in discourse of advertisement

Postgraduate Thesis uoadl:1668129 744 Read counter

Unit:
Κατεύθυνση Εφαρμοσμένη Γλωσσολογία. Διδακτική Γλώσσας
Βιβλιοθήκη Δημοτικής Εκπαίδευσης
Deposit date:
2017-06-16
Year:
2017
Author:
Kasimati Aikaterini
Supervisors info:
Επιβλέπουσα: Χριστοφίδου Αναστασία, βαθμίδα Α', Ακαδημία Αθηνών
Συνεπιβλέποντες: Νάκας Αθανάσιος, Ομότιμος Καθηγητής του Π.Τ.Δ.Ε (Ε.Κ.Π.Α)
Μαγουλά Ευγενία, Αναπληρώτρια Καθηγήτρια του Π.Τ.Δ.Ε (Ε.Κ.Π.Α)
Original Title:
Οι νεολογισμοί και οι λειτουργίες τους στον διαφημιστικό λόγο
Languages:
Greek
Translated title:
Neologisms and their functions in discourse of advertisement
Summary:
The dynamic text type of advertising exploits the phenomenon of neologisms, thanks to their fragile, original and subversive nature, to persuade the recipients of the truth of what they say.
By neologism, we mean every new word added to the vocabulary of a language, whether it is used actively or passively by its users (Christofidou, 2013: 13). Advertising advertisements dominate " neologisms of context" which do not form part of the official vocabulary of the language, they are shaped by and for the relevant advertising message in which they participate, in order to enrich it in a lingual manner. The most common morphological mechanisms of neonatal formation are production, synthesis and blending (total and partial).
The neologisms of the promotional texts are particularly important as they are inextricably linked to the context in which they are integrated, and thanks to their structural features, they activate a variety of textual, stylistic and associative functions in the advertising language. From a statistical point of view, in the advertising messages under consideration, the textual functions and the morphological mechanism of neonatal formation that concerns blending are pioneered. Although blending activates, in particular, the associative and stylistic function (projection), this text body is closely related to the function of textuality, probably because, in terms of associative function, it is mainly activated in presentia. In addition to advertising, the textual functions of neologisms dominate, with certain variations, both in childhood (Th. Chortiati) and in adult (O. Elytis) poetic speech.
Main subject category:
Linguistics
Other subject categories:
Linguistics
Keywords:
"neologism", "functions", "text gene", "text", "advertising", "discourse", "context", " morphological mechanism of neonatal formation", "blending".
Index:
No
Number of index pages:
0
Contains images:
Yes
Number of references:
53
Number of pages:
124
File:
File access is restricted only to the intranet of UoA.

Οι νεολογισμοί και οι λειτουργίες τους στον διαφημιστικό λόγο_Κασιμάτη_Αικατερίνη_212508.pdf
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