Κατεύθυνση Ιστορία των Επιστημών και της ΤεχνολογίαςLibrary of the School of Science
Μανώλης Πατηνιώτης, Αναπληρωτής Καθηγητής, ΙΦΕ, ΕΚΠΑ
Άυλη Εργασία στον Ψηφιακό Χώρο
Immaterial Labor in Digital Space
The aim of this essay is to aggregate and bring into dialogue three distinct bodies of theories about labor in the post-industrial age. The first body of theories tries to analyze the concept of “audience commodity” and originates from the Media Studies. Second section covers theories about “immaterial labor”, that stem from the ideas of Autonomous Marxism. The last section presents the contemporary theories about digital labor that emerges in the networks of Web 2.0. Concurrently the essay investigates two different aspects of digital labor, the first of which concerns labor of Facebook users, as they ‘feed’ what we call its algorithmic factory. The second aspect concerns the forms and modes of labor that fashion vloggers undergo in order to market (you mean "advertise"?) their skills through the YouTube platform. This attempt to depict the theoretical landscape of labor in the digital space along with the empirical data renders the theories incomplete. Nonetheless, the questions and concerns that these theories pose, pave the way for the research of new forms of labor in the 21st century.
Main subject category:
immaterial labor, digital labor, audience commodity, facebook