Press, crisis and new business models

Postgraduate Thesis uoadl:2766604 115 Read counter

Unit:
Κατεύθυνση Δημοσιογραφία και Νέα Μέσα
Βιβλιοθήκη Πολιτικής Επιστήμης και Δημόσιας Διοίκησης - Επικοινωνίας και Μέσων Μαζικής Ενημέρωσης - Τουρκικών Σπουδών και Σύγχρονων Ασιατικών Σπουδών
Deposit date:
2018-06-04
Year:
2018
Author:
Lardi Athina
Supervisors info:
Στυλιανός Παπαθανασόπουλος, Καθηγητής, Τμήμα Επικοινωνίας και Μ.Μ.Ε, Εθνικό Καποδιστριακό Πανεπιστήμιο Αθηνών
Original Title:
Τύπος, κρίση και νέα επιχειρηματικά μοντέλα
Languages:
Greek
Translated title:
Press, crisis and new business models
Summary:
This thesis focuses on the new business models that are shaping the new international
and Greek media landscapes. Print media, both on a national and global level, have
been facing staggering challenges that are threatening their very existence. Our study
focuses on the factors that have contributed to the demise of the newspaper business
model, always in the light of the social, financial and political developments. At the
same time, it explores how the traditional media have been responding to all these
changes.
Moreover, it explores the role that digital and social media have played in the evolution
of journalism, by studying how they could adapt to and survive in the new digital
environment.
We are studying the cases of three Greek websites to understand why the new emerging
media, although they have almost outpaced print media, have not succeeded in
proposing a business model that would ensure their financial existence.
Main subject category:
Social, Political and Economic sciences
Keywords:
press, media, business models, crisis
Index:
No
Number of index pages:
0
Contains images:
No
Number of references:
60
Number of pages:
98
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