Κατεύθυνση Συγκρούσεις και Επικοινωνία
Library of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology

2018-10-08

2018

Fragakis Georgios

Ανθή Σιδηροπούλου, διδάσκουσα, Τμήμα Επικοινωνίας και Μέσων Μαζικής Ενημέρωσης, ΕΚΠΑ.
Νικόλαος Χρηστάκης, Καθηγητής, Τμήμα Επικοινωνίας και Μέσων Μαζικής Ενημέρωσης, ΕΚΠΑ.

Η διάχυση των μηνυμάτων του Φεστιβάλ Υπερηφάνειας της Αθήνας στην ευρύτερη cis ετεροφυλόφιλη κοινωνία.

Greek

The dissemination of the Athens Pride Festival's messages to the wider cis heterosexual society.

The Athens Pride has been officially organized annually since 2005, demonstrating the most evident representation of the LGBT (Lesbian, Gay, Bisexual, Transgender) Community to the society. Via this festival, various philanthropic and voluntary organizations defending the rights of the LGBT, in collaboration with the Municipality of Athens, attempt to present issues concerning the LGBT community and the opportunity of its members to express their sexual identity freely. However, despite the conduction of significant research regarding how the LGBT community members experience the specific condition, very few researches have they been addressed to the wider society. This research aims at investigating the attitude of the heterosexual community towards the festival, whether each message is being sufficiently understood as well as whether the attitude of the LGBT members participating at the festival aids or hinders the wider society to acknowledge the importance of the demands and needs of the LGBT community. For the elaboration of this research, posters from 2011 to 2016 were selected from the archive of Athens Pride as well as the official press releases and a few special photographs. Afterwards, six focus groups formed consisting of thirty individuals in total, more specifically of ten men and twenty women who identified themselves as cis heterosexuals. The groups’ members were of different age, educational background and financial level. Although many participants were in accordance with the festival, its messages and the attitude of the LGBT community, it was found that due to the strong stereotypes prevailing in Greece, the majority of the participants dissented, regarding the posters as a not helpful means of communication and the social representation of the LGBT community as provocative and self-humiliating. As a counterbalance, they suggested alternative ways of claiming and promoting the rights of its members.

Social, Political and Economic sciences

Philosophy - Psychology

Athens Pride, LGBT, social representations, stereotypes, identity.

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Yes

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https://pergamos.lib.uoa.gr/uoa/dl/object/2804165