Employment status moderates the relationship between LinkedIn users’ personality and LinkedIn motives

Postgraduate Thesis uoadl:2819286 358 Read counter

Unit:
Κατεύθυνση Οικονομικά, Διοικητικά και Πληροφοριακά Συστήματα Επιχειρήσεων
Library of the Faculty of Economics and of the Faculty of Business Administration
Deposit date:
2018-11-13
Year:
2018
Author:
Papadopoulou Aikaterini
Supervisors info:
Μπουραντά Νάνσυ ,Επίκουρος Καθηγήτρια ,Τμήμα Διοίκησης Επιχειρήσεων Αγροτικών Προϊόντων και Τροφίμων, Πανεπιστήμιο Πατρών
Original Title:
Employment status moderates the relationship between LinkedIn users’ personality and LinkedIn motives
Languages:
English
Translated title:
Employment status moderates the relationship between LinkedIn users’ personality and LinkedIn motives
Summary:
LinkedIn is one of the most popular social networking sites that is used for professional purposes. The aim of this study is to explore the motives/uses of LinkedIn across LinkedIn members in Greece. It also examines the potential relationship between Locus of Control and LinkedIn use, as well as whether the employment status of a user plays a role in that dynamic. For this purpose, an online survey was conducted and a total sample of 205 questionnaires was collected. Results revealed that two factors would explain why Greek users would be willing to use LinkedIn for and those were labeled as Job search/Job affairs and Professional Networking. Also, EFA on Locus of Control, extracted the factors Internal Locus of Control and External Locus of Control, both being consistent with relative literature regarding the examined personality trait. Further analysis using CFA method confirmed both LinkedIn uses/motives as well as Locus of Control construct. In later stage, the construction of a SEM model, revealed a strong relationship between Locus of Control and LinkedIn use. Results suggest that people with Internal Locus of Control have a strong positive relationship with LinkedIn use, while those with External Locus of Control are negatively related. These finding also differ by employment status. While Internal working people are more likely to use LinkedIn in order to connect with their professional network, Internal non-working people tend to use LinkedIn more for Job related issues such as Job search.
Main subject category:
Social, Political and Economic sciences
Keywords:
LinkedIn, Locus of Control, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), Structural Equation modeling (SEM)
Index:
No
Number of index pages:
0
Contains images:
Yes
Number of references:
47
Number of pages:
38
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