Summary:
The purpose of the following study is to accomplish a theoretical approach of the various meanings for innovation and entrepreneurship, giving us the capability to sufficiently clarify those specific significations and their various types. At the same time, we are referring various methods of funding, which can be used from a business in the modern world for development. Essentially, the present master thesis deals with the presentation of modern and alternative ways of funding. The aim is to define their alternative forms and the elaboration of their crucial characteristics.
In the empirical part of the research takes place the financial analysis of Netflix Company, where we can see the implementation of one of the alternatives methods of funding and more specifically the Venture Capital method, while we can also determine the customer base of the company in Greece.
The research divides in two parts. In the first part of the thesis (chapters 1,2,3,4,5,6,7,8,9), which is theoretical we are striving for the detail presentation of the subject. Specifically, we are listing the meanings and the types of innovation and entrepreneurship, as also the methods of funding which can be used by a company in the modern corporate world.
In the second part, which forms the practical segment of the research, takes place a financial analysis of Netflix Company with the help of indicators, introducing company’s history, the way it was funding at the inception and mainly clarifying the kind of customers the company has in Greece. The determination of the customer base, was occurred by research that took place in Greece with the use of questionnaires. The example of the Netflix could work as an inspiration for an enterprise which wants to do business in the area of digital commerce or in particular in the area of online entertainment, apprehending the characteristics, the difficulties, the type of people aimed to become the base of the corporation and the financial tool by which it could be used for the development of the company.
Keywords:
Innovation, Entrepreneurship, Methods of funding, Netflix
