Generic strategies and competitive advantage: new parameters in the 21st century

Postgraduate Thesis uoadl:2837274 272 Read counter

Unit:
Specialty Internal Audit
Library of the Faculty of Economics and of the Faculty of Business Administration
Deposit date:
2018-12-10
Year:
2018
Author:
Tsoush Panagiota
Supervisors info:
Παναγιώτης Αλεξάκης, Καθηγητής , Τμήμα Οικονομικών Επιστημών , Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών .
Δημήτρης Καινούργιος, Αναπληρωτής Καθηγητής , Τμήμα Οικονομικών Επιστημών , Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών .
Λαμπρινή Πήχα, Διδάκτωρ
Original Title:
Στρατηγική επίτευξης ανταγωνιστικού πλεονεκτήματος: νέες παράμετροι στον 21ο αιώνα.
Languages:
English
Translated title:
Generic strategies and competitive advantage: new parameters in the 21st century
Summary:
The corporate strategy is a very complicated issue and critical for the survival and growth of any firm. Many factors determine a company’s strategy. One of them is the type of competitive advantage pursued. Michael porter’s theory for generic strategies has helped many managers throughout the years in finding their way of achieving superior performance and gaining their own share in the target market. The aim of this dissertation is to delve into porter’s generic strategies and investigate their relationship with achieving competitive advantage. Based on the extant literature regarding the link of strategy with sustainable competitive advantage and qualitative data from executives in companies following different generic strategies, the present thesis will hopefully provide insights on the relevance of the three generic strategies in the 21st century and on their importance for achieving excellence. The present thesis also investigates the role of internal audit in each type of competitive strategy. Findings hopefully provide useful guidance for managers seeking a sustainable competitive advantage.
Main subject category:
Social, Political and Economic sciences
Keywords:
COMPETITIVE ADVANTAGE, GENERIC STRATEGIES, DIFFERENTIATION, COST LEADERSHIP, INTERNAL AUDIT
Index:
No
Number of index pages:
0
Contains images:
Yes
Number of references:
15
Number of pages:
40
THESIS_TSOUSI.pdf (1 MB) Open in new window