Unit:
Κατεύθυνση Πολιτική Επικοινωνία και Νέα ΜέσαLibrary of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Supervisors info:
Νικόλαος Παπαναστασίου, Λέκτορας
Τμήμα Επικοινωνίας και Μ.Μ.Ε., ΕΚΠΑ.
Original Title:
Η χρήση των social media και του πολιτικού marketing στη δημόσια επικοινωνία - Η περίπτωση των Ελλήνων πολιτικών 2015 - 2019
Translated title:
The use of social media and political marketing in public communication - A study of the Greek politicians during the period of 2015-2019
Summary:
This scientific research is focusing on the usage of the social media, combined with the political marketing, in the public communication and political world. Nowadays, social media have a strong impact on both public speech and public communication. On top of that, it is undeniable that social media have penetrated to a great extent in the political development of the country. Thus, due to the fact that social media have acquired a central role in politics, the terms of political communication have been radically changed.
Main subject category:
Social, Political and Economic sciences
Keywords:
Social media, political marketing
Number of references:
114
File:
File access is restricted only to the intranet of UoA.
Διπλωματική εργασία Ελένης Τσιαμπά - Πέργαμος.pdf
2 MB
File access is restricted only to the intranet of UoA.
