Unit:
Κατεύθυνση Μουσειακές ΣπουδέςLibrary of the School of Philosophy
Author:
Efstratiou Maria-Christina
Supervisors info:
Μάρλεν Μούλιου, Λέκτορας, Τμήμα Ιστορίας και Αρχαιολογίας, ΕΚΠΑ
Μαρία Ρούσου, Επίκουρη Καθηγήτρια, Τμήμα Πληροφορικής και Τηλεπικοινωνιών, ΕΚΠΑ
Μπέτυ Τσακαρέστου, Αναπληρώτρια Καθηγήτρια, Τμήμα Επικοινωνίας, Μέσων και Πολιτισμού, Πάντειο Πανεπιστήμιο
Original Title:
Πρόταση Παρουσίας του Μουσείου στο YouTube για την Προσέγγιση του Εφηβικού Κοινού
Translated title:
Suggesting the Museum's Presence on YouTube for Reaching Teenage Audience
Summary:
Great part of people’s communication today takes place on various social media platforms. One of these is YouTube, which can provide museums an opportunity to interact and connect with the audience using video. Creating videos featuring specific features, relevant topics, and entertainment and educational content about the museum will bring teenage audience closer. Museum, then, has the ability to communicate in an attractive way audiovisual content about culture, the institution and its collections, its people and their role in it.
Research of successful YouTube videos around culture and science lead to the discovery of videos with extremely interesting features that, later on, inspired the design of the proposal for the Museum's presence on YouTube. The proposal consists of both the overall strategy plan and channel branding, and a set of general content video ideas that can be adapted to any kind of museum, covering the museum’s YouTube publishing program for a year. Specifically, the proposed video ideas concern the Museums of the University of Athens.
Main subject category:
Technology - Computer science
Keywords:
Museum, YouTube, video, internet, social media, museum communication, museum marketing, museum branding, online community, teenagers, youth
