Flow, staging, wayfinding, personalization: Evaluating user experience with mobile museum narratives

Scientific publication - Journal Article uoadl:2998084 15 Read counter

Unit:
NKUA research material
Department of Informatics and Telecommunications
Title:
Flow, staging, wayfinding, personalization: Evaluating user experience with mobile museum narratives
Languages of Item:
English
Abstract:
A multitude of challenges comes into play when attempting to design (and evaluate) an interactive digital storytelling experience for use by visitors in a museum. This paper reports on the evaluation of the prototype mobile-based storytelling “guides” designed, developed and deployed as part of a research project at the Acropolis Museum in Athens, Greece. Experiences designed for different visitor profiles were evaluated several times throughout the iterative design process, in a number of on-site studies, and with more than 180 museum visitors of all ages (with this paper reporting on two studies conducted with a total of 53 users visiting individually or in pairs). The evaluation methods included ethnography (i.e., observation of visitors in the Museum’s galleries), pre-and post-experience in-depth interviews and questionnaires to measure the Users’ Experience (UX), as well as data logging. The analysis of the data focused on themes representing components of the experiences, such as interactive story plot and narration, staging and way-finding in the physical space, personalization and social interaction. Our findings confirmed that understanding UX and what makes it effective or not in the rich context of a cultural setting is a complex endeavor. The paper discusses our findings and proposes relevant recommendations for the design of digital experiences for cultural, educational, and recreational purposes. © 2018, MDPI AG. All rights reserved.
Publication year:
2018
Authors:
Roussou, M.
Katifori, A.
Journal:
Multimodal Technologies and Interaction
Publisher:
MDPI AG
Volume:
2
Number:
2
Official URL (Publisher):
DOI:
10.3390/mti2020032
The digital material of the item is not available.