Unit:
Κατεύθυνση Δημοσιογραφία και Νέα ΜέσαLibrary of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Author:
Bacharidi Elisavet-Themis
Supervisors info:
Αικατερίνη Σταυριανέα, Επίκουρη Καθηγήτρια, Τμήμα Επικοινωνίας και ΜΜΕ, ΕΚΠΑ
Original Title:
Influencing στον τουρισμό και βιωσιμότητα
Translated title:
Influencing in tourism and sustainability
Summary:
When it comes to marketing, few tools in the tourism industry are as powerful as social media. Social media influencers are a hot topic these days in the tourism industry. Thanks to their personal accounts on platforms such as Facebook, Twitter and Instagram, it has never been easier for hotels to target specific markets based on age, location, gender and interests, as well as their own social media followers networking for the choice of tourist destination.
The literature on social media makes a distinction between ‘‘influencers’’ and ‘‘influence’’. The former are social media users with a broad audience. For example, influencers can have a high number of followers on Twitter, or a multitude of friends on Facebook. The term influence is instead used to refer to the social impact of the content shared by social media users.
The purpose of this thesis and the research it conducts is to highlight the extent to which travel influencers influence their followers on social media about their tourism preferences and specifically their preferences concerning sustainable tourism destinations.
Main subject category:
Social, Political and Economic sciences
Other subject categories:
General works
Keywords:
Tourism, social networks, influencing, research, marketing
