Unit:
Τομέας Επικοινωνιών και Επεξεργασίας ΣήματοςLibrary of the School of Science
Supervisors info:
Βαρουτάς Δημήτριος
Original Title:
Ανάλυση του κλάδου των τηλεπικοινωνιών στην Ελλάδα
Summary:
This thesis analyzes the telecommunications industry in the Greek
market, including
fixed and mobile telephony based on the following models: the model of the
structure,contact and service market, the model of Porter's five forces and
Bardenburger-Nalebuff value network.
businesses, products and services within the industry are approached
in order to
research the strategy and the development potentials of one of the
most important
markets, such as telecommunications in the economic and operational level.
Based on the overview of the market, the uncertainty prevailing in the Greek
economy
affects the investment plan of the market and led to lower subscriptions,
connections and even players. From this work, is investigated the
possibility of fixed telephony to cope and recover with the
contribution of pay-TV and the penetration of VDSL in a highly
competitive commercial area.From the other hand, the promising mobile
telephony shows signs of saturation and its power is the increased data traffic
through high-speed (3G, 4G). The mobile market has matured,so
companies aim to win customers who change providers (customer churn) even
from fixed telephony.
Finally, big winner on the market is the combined programs (fixed telephony,
internet and pay-TV) which included several times and mobile
subscription in the pack at competitive prices resulting in absorption or
withdrawal of smaller companies.
Keywords:
TELECOMMUNICATIONS, strategic, competition, broadband, analysis
Number of index pages:
48-49
File:
File access is restricted.
document.pdf
930 KB
File access is restricted.
