Κατεύθυνση Στρατηγικού Μάνατζμεντ
Library of the Faculty of Economics and of the Faculty of Business Administration

2018-12-13

2018

Tanampa Anna

Ηλίας Καραγιάννης, Καθηγητής Επιχειρηματικότητας και Καινοτομίας, George Washinghton University, USA

Ο ρόλος της τεχνολογικής καινοτομίας στην απόκτηση ανταγωνιστικού πλεονεκτήματος της επιχείρησης

Greek

The role innovation in acquisition of company's competitive advantage

This diploma work deals with the role of innovation and new technologies in the creation of a lasting competitive advantage.
In detail, in first chapter it defines the concept of business competitiveness and analyzes the competitive strategies that an enterprise can follow.
In the second chapter, which is the main part of this diploma work, are analyzed the concept of innovation and technology. More specifically, there are presented various definitions of innovation and technology, as well as main categories.
Thereafter, technological innovation management and technology strategies are analized.
The third and last chapter consists of the case study of the company called Sychem ΑΕ. We analyze the strategies that company followed and technological innovations that company promoted in order to become a protagonist in their business environment. The third chapter is a practical application of the theory analyzed in the previous chapters.

Social, Political and Economic sciences

Innovation, technology, technological innovation, competitive strategy, competitive advantage

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File access is restricted only to the intranet of UoA.

https://pergamos.lib.uoa.gr/uoa/dl/object/2837649