Κατεύθυνση Διεθνής Ιατρική - Διαχείριση Κρίσεων Υγείας
Library of the School of Health Sciences

2019-03-28

2019

Iatridis Petros

Πικουλής Εμμανουήλ, Καθηγητής, Ιατρική Σχολή, ΕΚΠΑ
Στεργιόπουλος Σπυρίδων, Επίκουρος Καθηγητής, Ιατρική Σχολή, ΕΚΠΑ
Γεωργόπουλος Σωτήριος, Καθηγητής, Ιατρική Σχολή, ΕΚΠΑ

Διαχείριση μαζικών διατροφικών κρίσεων και το αντίκτυπο των διατροφικών σκανδάλων στο κοινωνικό σύνολο

Greek

Managing massive nutritional crises and the impact of food scandals on the community

The current diploma thesis is elaborated within the frame of the postgraduate programme with the title International medical health crisis management of the University of Athens. The aim of the thesis is to investigate the impact of the food scandal upon consumers together with the ways of confronting these crises in the food industry by the businesses and the government agency. In order for this to be handled, a book reference survey has been realized initially, on studies and researches that have been taken place in a worldwide level. Then, an empirical analysis has been made in Greek space in order for the consequences to be depicted, especially those who have brought these food crises on the Greek consumer. For the conduct of the research, a random sample of 160 people has been used and the collection of data has been realized during the time from 01/02/2017 until 27/04/2017. Their processing and analysis has been made with the use of a statistical instrument, while other methods of descriptive analysis and case control have been used for the outcome of conclusions. The thesis aims at the empirical analysis to define the criteria that the Greek consumer takes more in to account during the food choice, the degree of how well-informed he/she is concerning the food scandals that have occurred worldwide and his/her behavior and impact towards those. Furthermore, the degree of trust and the stimuli in different sources of information concerning the food safety as well as the final choice, has been examined together with the degree of satisfaction from the measures that have been taken for the confrontation of food scandals, as well as the measures that the consumers themselves believe that they should have been taken and whether those measures are satisfactory enough to feel safety and trust for the food they consume. The foundings of this study aim at provide useful knowledge and strategic approaches for the health crisis confrontation as well as communication strategies for the reconstruction and maintenance of the public trust during periods of crisis.

Health Sciences

Food safety, Crisis management, Emergency plan, Consumers, Food

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https://pergamos.lib.uoa.gr/uoa/dl/object/2867128