Κατεύθυνση Δημοσιογραφία και Νέα Μέσα
Library of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology

2021-05-19

2021

Voltera Angeliki

Αικατερίνη Σταυριανέα, Επίκουρος Καθηγήτρια, Τμήμα Επικοινωνίας και Μ.Μ.Ε., ΕΚΠΑ
Μαρίνα Ρήγου, Επίκουρη Καθηγήτρια, Τμήμα Επικοινωνίας και Μ.Μ.Ε., ΕΚΠΑ
Αντώνης Αρμενάκης, Επίκουρος Καθηγητής, Τμήμα Επικοινωνίας και Μ.Μ.Ε., ΕΚΠΑ

Marketing και Μουσεία: Το Μουσείο του Ιδρύματος Βασίλη και Ελίζας Γουλανδρή

Greek

Marketing and Museums: The Museum of the Basil and Elise Goulandris Foundation

This thesis attempts to examine the procedures and means of museum promotion both theoretically, through the literature, and on a practical level through empirical research. The Museum of Basil and Eliza Goulandris Foundation was chosen as the subject of study.
Initially, the thesis explores in theoretical terms the concept of the museum, its characteristics, what it offers to visitors and the difficulties that plague this sector. This analysis was considered necessary to adequately define the museums sector and facilitate its understanding and consequently make its projection more effective. The following chapters deal with the importance and techniques of marketing in museums, as well as the promotional tools that the Internet offers them.
Finally, a strategic marketing plan for the BEGF Museum is created and proposed, based on its current status and the results of the questionnaires distributed for the research.

Social, Political and Economic sciences

Museum, museum experience, museum marketing, Social Media, strategic communication, Basil and Eliza Goulandris Foundation

No

0

Yes

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https://pergamos.lib.uoa.gr/uoa/dl/object/2945672