Unit:
Κατεύθυνση Πολιτική και διαδίκτυοLibrary of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Author:
Drosou Anna-Maria
Supervisors info:
Νίκος Παπαναστασίου, Λέκτορας, Τμήμα Επικοινωνίας Μέσων και Μαζικής Ενημέρωσης, ΕΚΠΑ.
Original Title:
Το Instagram ως εργαλείο πολιτικής επικοινωνίας στις Ευρωεκλογές και τις Εθνικές εκλογές του 2019: Οι περιπτώσεις των Ελλήνων πολιτικών: Κυριάκος Μητσοτάκης & Αλέξης Τσίπρας
Translated title:
Instagram as a tool of political communication in the European elections and the National elections of 2019: The cases of Greek politicians: Kyriakos Mitsotakis & Alexis Tsipras
Summary:
The trend of continuous smartphone connectivity, which is not limited to young adults, has turned parties and politicians to increasingly using social media as the main platform for conveying campaign and political messages. This connection of the political sector with advertising and social media was the main reason for choosing to explore the use of the Instagram application as a political communication tool during the pre-election period of the European and National elections of 2019. Studying the cases of two different politicians, the characteristic of the constant contrast and synthesis between the global trends and the national peculiarities of the country is re-established.
Main subject category:
Social, Political and Economic sciences
Keywords:
Political communication, national elections, European Elections, pre-election campaign,social media, framing, instagram, Kyriakos Mitsotakis, Alexis Tsipras, Nea Dimokratia, SYRIZA.
Number of references:
142
