Unit:
Κατεύθυνση Στρατηγικού ΜάνατζμεντLibrary of the Faculty of Economics and of the Faculty of Business Administration
Author:
Loukopoulos Efthymios
Supervisors info:
Γλυκού Ιωάννα, Συνεργαζόμενο Εκπαιδευτικό Προσωπικό, Τμήμα Οικονομικών Επιστημών, EΚΠΑ
Καραγιάννης Ηλίας, Επισκέπτης Καθηγητής, Τμήμα Οικονομικών Επιστημών, ΕΚΠΑ
Original Title:
Περιπτωσιολογική μελέτη Apple Inc.: στρατηγική ανάλυση επιχείρησης, ανταγωνισμός & κριτική
Translated title:
Apple Inc. case study: business strategy, competition & criticism
Summary:
It is a common belief that our world is dominated by the phenomenon of globalization and, especially in the last decades, by a sharp intensification of consumerism, which automatically leads to a rapid increase in competition between companies and businesses, with the technological sector and the IT sector being at the center of developments and the competitive "battlefield". Nevertheless, we note that the theoretical approaches to strategic management that have traditionally been taught and form the basis of these, may no longer be considered adequate in terms of achieving the goal of maximising the profit of companies, but also in terms of their further development and survival in today's terms.
In the context of the completion of the Master's Degree Programme of the Department of Economics in the Management of Economic Units (IOM) with a focus on "Strategic Management", a detailed case study of the technology company Apple Inc. will be attempted, examining in depth its business strategy, the marketing and differentiation methods it uses, but also all those features in the environment (internal and external), its management and its competitors, which make Apple the giant that it is in this modern day and age.
Main subject category:
Social, Political and Economic sciences
Keywords:
Technology, strategic management, internal-external environment, competition, differentiation
