Unit:
Κατεύθυνση Άυλα Αγαθά και ΑνταγωνισμόςLibrary of the School of Law
Supervisors info:
Χρήστος Χρυσάνθης, Αναπληρωτής Καθηγητής, Τμήμα Νομικής, Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών
Original Title:
Συγκριτική διαφήμιση και δίκαιο εμπορικών σημάτων
Translated title:
Comparative advertising and trademark law
Summary:
The present thesis examines the relationship between comparative advertising and trademark law. Specifically, the first chapter aims to define the concept of comparative advertising, distinguish it into two types-direct and indirect- and assess the impact of each on the interests of the competitor-trademark owner. Additionally, it presents the evolution of its legal treatment in the European Union to date.
The second chapter analyzes the significance of trademarks, with emphasis on well-known marks and instances that constitute trademark infringement. It further differentiates between the legal and economic functions of trademarks, the violation of which is a necessary condition for establishing trademark infringement according to CJEU.
The third chapter explores the relationship between comparative advertising and trademark law through a detailed discussion of the conditions for its legality and their treatment in EU jurisprudence. The thesis concludes with summarizing thoughts and proposals.
Main subject category:
Law and Legislation
Other subject categories:
Commercial Law
Law of Competition
Keywords:
comparative advertising, comparative advertisement, trademark law
ΜΔΕ ΜΑΡΙΑ ΤΣΑΚΟΥ.pdf (23 MB)
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ΥΠΕΥΘΥΝΕΣ ΔΗΛΩΣΕΙΣ ΜΑΡΙΑ ΤΣΑΚΟΥ.zip
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