Unit:
Κατεύθυνση Ηθική Φιλοσοφία, Δίκαιο και Ευζωία των ΖώωνLibrary of the School of Philosophy
Author:
Zervas Konstantinos
Supervisors info:
Βασίλειος Ε. Πανταζής, Μέλος Ε.ΔΙ.Π., Πανεπιστήμιο Θεσσαλίας, Τμήμα Βιοχημείας και Βιοτεχνολογίας, Διδάσκων ΔΠΜΣ «Ζώα: Ηθική, Δίκαιο, Ευζωία» Τμήματος Φιλοσοφίας ΕΚΠΑ-Ελληνικό Ινστιτούτο Παστέρ
Ευάγγελος Πρωτοπαπαδάκης, Μέλος Δ.Ε.Π. (Καθηγητής), ΕΚΠΑ Τμήμα Φιλοσοφίας Διδάσκων ΔΠΜΣ «Ζώα: Ηθική, Δίκαιο, Ευζωία» Τμήματος Φιλοσοφίας ΕΚΠΑ-Ελληνικό Ινστιτούτο Παστέρ
Γεώργιος Αραμπατζής, Μέλος Δ.Ε.Π. (Καθηγητής), ΕΚΠΑ Τμήμα Φιλοσοφίας Διδάσκων ΔΠΜΣ «Ζώα: Ηθική, Δίκαιο, Ευζωία» Τμήματος Φιλοσοφίας ΕΚΠΑ-Ελληνικό Ινστιτούτο Παστέρ
Original Title:
Κινήματα διαμαρτυρίας στον ψηφιακό κόσμο για τα δικαιώματα των ζώων. Η περίπτωση της οργάνωσης PeTA.
Translated title:
Digital protest movements for animal rights. The case of PeTA.
Summary:
The animal rights movement has been significantly shaped by the growth of the Internet and social media in recent decades, which have empowered activists to organize and mobilize on a global scale. These digital platforms have enhanced participation, collective action, and the rapid spread of information regarding ani-mal abuse and cruelty. This paper explores the strategies employed by the animal rights movement in leveraging the Internet and social media to strengthen its efforts and organize campaigns. The analysis focuses on the campaigns of a non-governmental organisation, PeTA Germany, the largest membership-based animal rights organization in Europe, serving as a representative case study. The pa-per analyses and documents PeTA Germany's online strategies, while also offering an evaluation of their effectiveness, particularly the high-profile-spectacular campaigns that rely heavily on digital platforms to inform the public and raise awareness about animal rights issues. While these campaigns are often deemed successful, as evidenced by increased financial contributions and new member enrollment, some critics argue that the emphasis on generating attention through sensationalism may detract from the movement's core objectives.
Main subject category:
Philosophy - Psychology
Keywords:
Animal Rights, Social Media, Internet, Social Protest Movements, Human-Animal Studies, PeTA, Non-Governmental-Organizations
