Pergamos - Library and Information Center of National and Kapodistrian University of Athens

Unit:

Κατεύθυνση Αστικό Δίκαιο και Σύγχρονες Οικονομικές Συναλλαγές
Library of the School of Law

Deposit date:

2025-01-30

Year:

2025

Author:

Panagiotarakou Georgia

Supervisors info:

α) Παρασκευή Παπαρσενίου, Καθηγήτρια Αστικού Δικαίου, Νομική Σχολή, Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ)
β) Αντώνιος Παπαδημητρόπουλος, Επίκουρος Καθηγητής Αστικού Δικαίου, Νομική Σχολή, Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ)
γ) Σωτήριος Ιωακειμίδης, Μεταδιδακτορικός ερευνητής, Νομική Σχολή, Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ)

Original Title:

Η επιγραμμική διαφήμιση υπό το φως του Κανονισμού (ΕΕ) 2022/2065 (Πράξη για τις ψηφιακές υπηρεσίες)

Languages:

Greek

Translated title:

Online advertising under the scope of the Regulation (EU) 2022/2065 (Digital Services Act)

Summary:

The present study consists of three parts. The second and third parts, which focus on the analysis of the provisions of the Digital Services Act, in relation to online advertising, could not exist without the first part. In the author’s view, it seems rather impossible to understand the significance and scope of this particular Act without previously comprehending how this intricate ecosystem works. The first part discusses the role of players in the programmatic advertising value chain, targeting techniques, with an emphasis on online behavioral advertising, the relationship between recommender systems and online advertising, and finally, data collection tools (e.g., dark patterns) and data analysis tools. This first part provides a valuable starting point for the second and third parts of the study, which include an examination of the obligations imposed on providers of (very large) online platforms and search engines. The approach to this relatively new legislative framework is undertaken with reference to data protection law and consumer protection law, in an attempt to clarify the relationship and interaction between the relevant provisions. The study concludes with an overview of how the Act has evolved —up to the time of writing— in terms of implementation and enforcement, in particular among the providers of very large online platforms and very large online search engines.

Main subject category:

Law and Legislation

Other subject categories:

Civil Law

Keywords:

online advertising, Regulation (EU) 2022/2065 (Digital Services Act), programmatic advertising, data collection and analysis, providers of online platforms, providers of online search engines, transparency

Index:

Number of index pages:

Contains images:

Number of references:

123

Number of pages:

File:

https://pergamos.lib.uoa.gr/uoa/dl/object/3461463/file.pdf

Persistent URL:

https://pergamos.lib.uoa.gr/uoa/dl/object/3461463

Η επιγραμμική διαφήμιση υπό το φως του Κανονισμού ΕΕ 2022_2065.pdf (1 MB) Open in new window