Unit:
Διαπανεπιστημιακό ΠΜΣ Βασική και Εφαρμοσμένη Γνωσιακή ΕπιστήμηLibrary of the School of Science
Author:
Καραγιαννίδου Σοφία
Supervisors info:
Κωνσταντίνος Μουτούσης Επίκ. Καθηγητής (Επιβλέπων), Αικατερίνη Λιγκοβανλή Διδάκτωρ Γνωσιακής Επιστήμης, Άννα Αβεντισιάν-Παγοροπούλου Επίκ. Καθηγήτρια
Original Title:
Χρώματα και συγκινήσεις: διερευνώντας πιθανές διαπολιτισμικές διαφορές
Translated title:
Colour - emotion: searching for possible cultural differences
Summary:
The aim of the present study was to investigate the associations between colors
and emotions, focusing on possible cultural differences, particularly among
preschoolers (between the ages of four and five years old). Fifty preschool
children participated in our study (29 boys and 21 girls), of which twenty five
were Greeks and twenty were non Greeks (12 Europeans and 13 Asians- Africans).
We searched for between groups differences and within and between groups’
similarities on the color-emotion matching task while we examined separately
for both the effects of color hue and color value. The results of the present
study indicates that the association between color – emotion does exist, with
the bright colors being associated with the happy positive emotion and dark
colors being associated with the sad and angry negative emotions. Finally, the
present study didn’t find any cultural differences among Greeks and non-Greeks
preschoolers. On the contrary there was a statistical significant intercultural
consensus for the anger emotion, which both Greek and non-Greek participants
associated with achromatic hues (white, grey, black). The only statistical
significant difference between the two cultural groups concerned also the angry
expression, with the Greeks associating with it the dark achromatic value
(black) more frequently than the non-Greek group which associated it with the
lighter achromatic values (white, grey). However this finding could suggest
racial bias rather than intercultural differences.
Keywords:
Colors, Emotions, Cultural differences, Color-emotion, Color - emotion associations
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