Unit:
Κατεύθυνση Πολιτική Επικοινωνία και Νέα ΜέσαLibrary of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Author:
Mitrosilis Nikolaos
Supervisors info:
Λίζα Τσαλίκη, Αναπληρώτρια Καθηγήτρια, ΕΚΠΑ
Πλειός Γεώργιος, Καθηγητής, ΕΚΠΑ
Σταυριανέα Κατερίνα, Επίκουρη Καθηγήτρια, ΕΚΠΑ
Original Title:
Πολιτική Διαφήμιση-Ανάλυση Ακροατηρίου
Translated title:
Political Advertising-Audience Analysis
Summary:
This study focus on the perception of audiances about political advertising. There are various subjects that are been examined, such as the effect of political advertising on groups, its relation with marketing, the new form of politics, the social media.
Main subject category:
Social, Political and Economic sciences
Keywords:
political advertising, political communication, communication, mass media, advertising, politics
