Κατεύθυνση Ψηφιακά Μέσα Επικοινωνίας και Περιβάλλοντα Αλληλεπίδρασης
Library of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology

2017-12-18

2017

Makri Paraskevi

Μεϊμάρης Μιχάλης, Ομότιμος Καθηγήτης, Τμήμα Επικοινωνίας και ΜΜΕ. ΕΚΠΑ.

Αφουγκραζόμενοι τη νέα επιχειρηματικότητα: η χρήση της ψηφιακής αφήγησης ως εργαλείου περιγραφής της πραγματικότητας των Startups

Greek

Foreseeing the new entrepreneurship: the use of Digital Storytelling as a tool to describe the reality of startups

As an innovative strategy, Digital Storytelling is used nowadays also as a tool in the business arena. The annihilation of distances, the need to reduce costs and expenses, the digital affinity and feedback of people through social networks are fertile ground for business, apart from building social relationships. Young entrepreneurs (start uppers), digitally literate, are also judged on the basis of the extent to which they use their imagination and creativity, for the originality of the development and structure of their own personal history and on how successfully they manage to connect everyday life and fiction in a standardized format of introduction and closing of a good story. The performance is also an essential part of a successful storytelling. In contemporary literature for startups, it is recognized that the growing use of video as a means of recording, which covers both the image and the sound of virtualization, offers the opportunity to celebrate all the accomplishments of storytelling. The power of the moving image reminds us that the core of orality, of narration, is not merely a concept that relies on sound. A video can catch the pulse, the tonal variations, it captures not only the aspects “without words”, but at the same time, the memory is invoked or the narrative itself is being actualized.

Social, Political and Economic sciences

Digital Storytelling, story, entrepreneurship, telling, digital, entrepreneur, startup, startupper, Greek startupper, Storytelling

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https://pergamos.lib.uoa.gr/uoa/dl/object/2418202