Unit:
Κατεύθυνση Πολιτική Επικοινωνία και Νέα ΜέσαLibrary of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Author:
Kounadeas Theodoros
Supervisors info:
Χαραλάμπης Δημήτρης. Καθηγητής. Τμήμα Επικοινωνίας και Μέσων Μαζικής Ενημέρωσης. ΕΚΠΑ
Original Title:
«Τα Νέα Μέσα ως εργαλεία επικοινωνίας των πολιτικών κομμάτων στην Ελλάδα» (Η εξέλιξη της χρησιμότητας των Νέων Μέσων στις στρατηγικές πολιτικής επικοινωνίας μέσα από τις εκλογικές αναμετρήσεις των ετών 2009 – 2014)
Translated title:
"New Media as Communication Tools of Political Parties in Greece" (The evolution of New Media usefulness in political communication strategies through the 2009 - 2014 elections)
Summary:
This thesis deals with the examination of New Media as a communication tool for Greek parties that managed to have representation either in Greek or in European Parliament. The research concerns the elections between 2009 to 2014 and includes the imprinting of party activity on Web 2.0 applications. in order to implement the political communication strategy of each party. This period was chosen because, on the one hand, economic, social, political changes shaped the conditions we are experiencing today. On the other hand, technological developments that have taken place, placed the internet as a basic mean of communication.
Main subject category:
Social, Political and Economic sciences
Keywords:
Political parties, Communication, Greece
Number of references:
102
