Unit:
Κατεύθυνση Στρατηγικού ΜάνατζμεντLibrary of the Faculty of Economics and of the Faculty of Business Administration
Supervisors info:
Πιτέλη Έλενα, Lecturer, International - University of Sussex
Original Title:
Οι κοινωνικές ευθύνες μιας πολυεθνικής επιχείρησης (MNE) στο σύγχρονο επιχειρηματικό περιβάλλον
Translated title:
The social responsibilities of a multinational enterprise (MNE) in the modern business environment
Summary:
In this study is attempted to investigate the concept of corporate social responsibility and describe the institutional framework at international and national level. This study aims at acknowledging the role of businesses, especially multinational, stakeholders and their interaction by describing the process of implementation and assessment of social responsibility. In recent years, multinational enterprises have shown strong activity in the social and environmental area so as to reverse the criticism they receive about their practices.
The study will focus on analyzing the benefits of the corporate social responsibility and its criticism via review of the relevant bibliography, article and research in online sources (secondary research) and the case study of a multinational enterprise, interviews with executives who have been involved in the drafting and implementing of the national strategy for corporate social responsibility (primary research) as well. Using the example of Coca-Cola Τρία Έψιλον, the social and environmental actions of such a widespread multinational enterprise are being analyzed to illustrate how to integrate these actions in its strategy.
Including social and environmental actions in company’s strategy, improves its image and constitutes a competitive advantage. Corporate social responsibility, therefore, highlights practices of sustainable entrepreneurship which also benefits society. However, it must be ensured the necessary transparency conditions in order to avoid abusive reliance on corporate social responsibility by multinational enterprises. It is important that corporate social responsibility has meaningful content and is not a disguised advertising by enterprises.
Main subject category:
Social, Political and Economic sciences
Keywords:
corporate social responsibility, ΜΝΕ, multinational enterprise, coca-cola, enterprise, environment
Number of references:
101
