«Creation of a digital map of Crete for tourist promotion of the island to people with physical and sensory disabilities: A first approach»

Postgraduate Thesis uoadl:2967551 107 Read counter

Unit:
Κατεύθυνση Ψηφιακά Μέσα Επικοινωνίας και Περιβάλλοντα Αλληλεπίδρασης
Library of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Deposit date:
2021-11-29
Year:
2021
Author:
Fotaki Emmanouela
Supervisors info:
Ελένη-Ρεβέκα Στάιου, PhD - Επιστημονική Συνεργάτης Προγράμματος Ψηφιακά Μέσα και Περιβάλλοντα Αλληλεπίδρασης
Original Title:
«Δημιουργία ψηφιακού χάρτη της Κρήτης για τουριστική προώθηση του νησιού σε ανθρώπους με σωματικές και αισθητηριακές αναπηρίες: Μια πρώτη προσέγγιση»
Languages:
Greek
Translated title:
«Creation of a digital map of Crete for tourist promotion of the island to people with physical and sensory disabilities: A first approach»
Summary:
This dissertation was designed and implemented in order to create a digital map of Crete, which will aim at promoting the island to visitors with disabilities and more specifically to those who have physical and sensory disabilities. Initially, an attempt was made to understand the disability itself, in combination with the needs and requirements needed, for the smooth integration of people with disabilities into society. The priorities given by the disabled in a possible trip were sought, while an attempt was made to determine the accessibility or not of Crete. The research process was based on both questionnaires and interviews.
Then, based on the results of the research, followed the creation of the website itself, which was based on the model of the tourism campaign of the Region of Crete, "Incredible Crete". "Incredible Crete +" was designed to include all the accessible destinations of Crete, which, through information, images, and exact locations, it will suggest to potential visitors with disabilities. At the same time, the website was designed in such a way as to allow and motivate the essential interaction and participation of users. Thus, through "Incredible Crete +", the user can comment and evaluate the proposed destinations, while he has the opportunity to suggest new places he wants to visit, but the lack of accessibility does not allow him.
In closing, regarding the ways of promoting "Incredible Crete +", it was decided that the Region of Crete can play an important role, since it already has a tourist campaign for the island, having formed its own audience. In addition, the communication marketing of the website will be based on a "mix" of techniques, such as social media, e-mail marketing, discount - online coupons, as well as the distribution of brochures. Finally, a key tool for promoting "Incredible Crete +" is the use of user-generated content.
Main subject category:
Social, Political and Economic sciences
Other subject categories:
General works
Keywords:
Accessible tourism, tourism for all, communication management, social marketing, user-generated content
Index:
No
Number of index pages:
0
Contains images:
Yes
Number of references:
126
Number of pages:
122
Διπλωματική Εργασία - Φωτάκη Εμμανουέλα ΠΜΣ Ψηφιακά Μέσα & Περιβάλλοντα Αλληλεπίδρασης.docx.pdf (2 MB) Open in new window