Unit:
Κατεύθυνση Πολιτική και διαδίκτυοLibrary of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Supervisors info:
Νίκος Παπαναστασίου, Επίκουρος Καθηγητής, Τμήμα Επικοινωνίας και ΜΜΕ, ΕΚΠΑ
Original Title:
Πολιτική επικοινωνία: Στρατηγικές άμεσης και έμμεσης πειθούς κατά τις εκλογικές αναμετρήσεις 2015 και 2019: Οι περιπτώσεις των Αλέξη Τσίπρα και Κυριάκου Μητσοτάκη»
Translated title:
"Political communication: Strategies for direct and indirect persuasion during the 2015 and 2019 elections: The cases of Alexis Tsipras and Kyriakos Mitsotakis"
Summary:
Political speechees from antiquity until now have been used by politicians to persuade the masses and influence them. In this text, is being analyzed the use of political and visual frames, which are related to the image of the two leaders. Moreover, this text examines persuasion techniques according to Aristotle and other theorists, with special emphasis on the techniques of Robert Cialdini. The style of the speech, the language choices, body language and the dressing choice of these political leaders are also examined. The main purpose of this paper is to explain what these forms are, which of them are direct or indirect, and how they relate to the voters' attitudes and choices. In case of Alexis Tsipras, the dilemma context, the ethics framework and the national necessity framework are used, he chooses the profile of the gighter leader while using directly and indirectly to the greatest extent the technique of sympathy. On the other hand , Kyriakos Mitsotakis uses the ethical framework, he chooses the profile of the classical leader and the techniques of commitment and rarity.
Main subject category:
Social, Political and Economic sciences
Keywords:
Political communication, strategics of persuasion, political discourse, national elections, Tsipras, Mitsotakis.
