Pergamos - Library and Information Center of National and Kapodistrian University of Athens

Unit:

Κατεύθυνση Κοινωνιολογία του Δικαίου, Επιστήμη και Τεχνολογία
Library of the School of Law

Deposit date:

2023-01-24

Year:

2023

Author:

Antoniou Evagelia

Supervisors info:

Γεώργιος Γιαννόπουλος , αναπληρωτής καθηγητής , Ιστορία , Κοινωνιολογία και Φιλοσοφία Δικαίου , Νομική Σχολή Αθηνών

Original Title:

Εφαρμογές τεχνητής νοημοσύνης, στοχευμένη διαφήμιση και απαιτούμενες ρυθμίσεις

Languages:

Greek

Translated title:

Artificial intelligence applications, targeted advertising and required regulations

Summary:

This paper aims to analyze through an interdisciplinary approach, the importance of targeted advertising, its impact on modern society and the need for a comprehensive legal framework that covers the complexity that governs it.
For this reason, it was deemed useful to mention the evolution of technology in recent decades focusing on the applications of artificial intelligence, one of which concerns digital advertising as a tool in the field of marketing. Digital marketing techniques with focus on digital advertisement and current legislation are also being examined with recommendations of its improvements.

Main subject category:

Law and Legislation

Other subject categories:

Sociology of Law

Keywords:

artificial intelligence, digital marketing, digital advertisement, personal data, legal framework

Index:

Number of index pages:

Contains images:

Yes

Number of pages:

File: