Κατεύθυνση Ψηφιακά Μέσα Επικοινωνίας και Περιβάλλοντα Αλληλεπίδρασης
Library of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology

2023-04-19

2023

Papageorgiou Panagiota

Ελένη-Ρεβέκκα Στάιου, Υποψήφια Διδάκτωρ, Σχολή Οικονομικών και Πολιτικών Επιστημών, Τμήμα Επικοινωνίας και Μέσων Μαζικής Ενημέρωσης, ΕΚΠΑ

Η επικοινωνία του ΜΚΟ Διοτίμα, πριν και κατά την πανδημία και η ανάδειξη της ανάγκης για μια επικοινωνιακή καμπάνια προσανατολισμένη στο ανδρικό κοινό

Greek

The communication of the NGO Diotima, before and during the pandemic and the emergence of the need for a communication campaign focused on the male audience

The following thesis was conducted under the Master of Science “Digital Communication Media and Interaction Environments” of the Department of Communication and Media Studies of National and Kapodistrian University of Athens. The main goal is the disquisition of the communication and proceedings of the Non-Profit Organization “Centre for Gender Rights & Equality – Diotima”. For that cause, initially an analysis in a theoretical framework is implemented, for which data synthesis is relatively difficult, given the fact that there are no individual terms which refer to both gender and domestic violence, but also femicide.
Onwards, for the implementation of this research there are quantitative and qualitative methods being used. At first, a qualitative analysis regarding the communication of the entity before the pandemic is taking place, that is to say before the great increase of instances of domestic violence and femicides in Greece but also during that period. Consequently, probable alterations in the communication of the organizations due to the circumstances mentioned above are being reviewed.
Moreover, during the second stage of this study, quantitative research is being conducted among 200 people with an equal ratio of men and women, via digital questionnaires. The purpose of this is to modify the way both sexes confront cases of domestic violence and their point of view on this issue, but also the possible ways a communication campaign could contribute to the management of these phenomena.
In the third and final part of the research, the second portion of the quantitative research is being conducted, with three interviews of three individual experts in written from, a psychologist, a communications specialist and a social worker, in light of this study about the causes and response to violence against women, but also about how a communication campaign could be created which will contribute to its elimination.
Lastly, the existence of necessity for the creation of a new communication campaign by the Diotima Centre is being illustrated, as an extensive communication plan for a new campaign regarding the confrontation of domestic violence which will solely appeal to the male audience.

Social, Political and Economic sciences

General works

Non-Profit Organization, Domestic Violence, Communication Campaign, Non-Profit Organization Communication

No

0

Yes

106

87

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https://pergamos.lib.uoa.gr/uoa/dl/object/3322711