Unit:
Κατεύθυνση Οικονομική και Διοίκηση των Τηλεπικοινωνιακών ΔικτύωνΠληροφορική
Author:
Markantonatou Aikaterini-Konstantina
Supervisors info:
ΑΘΑΝΑΣΙΟΣ ΠΑΠΑΔΗΜΗΤΡΙΟΥ, Επιστημονικός Συνεργάτης ΕΚΠΑ
Original Title:
Η εξέλιξη του Marketing Orientation
Translated title:
The evolution of Marketing Orientation
Summary:
The Greek telecommunications market has undergone significant transformations over the last decades. With the advent of new technologies and increased competition, telecommunications companies in Greece have had to constantly adapt their marketing strategies. The Four P's of marketing -Product, Place, Promotion, Price - play a crucial role in shaping the strategies of these companies. This essay examines the impact of these four elements in the Greek telecommunications market, how they evolved and the importance of the customer-centric approach. By analysing various commercial and academic sources, we will explore how these marketing elements have influenced the market and contributed to its growth.
Main subject category:
Science
Keywords:
marketing, product, placement, promotion, price loyalty. telecommunications
