Unit:
Κατεύθυνση Δημοσιογραφία και Νέα ΜέσαLibrary of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Author:
Anastasiou Vasiliki
Supervisors info:
Σταυριανέα Αικατερίνη, Επίκουρη Καθηγήτρια, Τμήμα Επικοινωνίας και Μέσων Μαζικής Ενημέρωσης, ΕΚΠΑ
Original Title:
Η επιδραστικότητα του χιούμορ των Ελλήνων influencer στο TikTok
Translated title:
The impact of the Greek influencers' humor on TikTok
Summary:
TikTok has revolutionized the world of social media. The network quickly became popular among young people and gained a dedicated audience all over the world. It is now another new channel for digital promotion thanks to the influencers, who, as early adopters, immediately embraced the new platform and began their activity in it. Humor and spontaneity play a dominant role in the medium. TikTok distinguishes for its simplicity in use, the very short videos and the ludic nature of its content. It is also the only medium through which the younger generations can be reached for communicative purposes.
Main subject category:
Social, Political and Economic sciences
Keywords:
humor, humour, TikTok, social media, digital marketing, influencer marketing, influencers
