Unit:
Department of Communication and Media StudiesLibrary of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Author:
Staiou Eleni-Revekka
Dissertation committee:
Μιχάλης Μεϊμάρης, Καθηγητής, ΕΜΜΕ, ΕΚΠΑ
Ελισάβετ Τσαλίκη, Αναπληρώτρια Καθηγήτρια, ΕΜΜΕ, ΕΚΠΑ
Δημήτρης Γκούσκος, Επίκουρος Καθηγητής, ΕΜΜΕ, ΕΚΠΑ
Δημήτρης Χαραλάμπης, Καθηγητής, ΕΜΜΕ, ΕΚΠΑ
Νίκος Δεμερτζής, Καθηγητής, ΕΜΜΕ, ΕΚΠΑ
Ανδρέας Βέγλης, Καθηγητής, Δημοσιογραφίας και ΜΜΕ, ΑΠΘ
Ανδρέας Γιαννακουλόπουλος, Επίκουρος Καθηγητής, Τμήμα Τεχνών, Ήχου και Εικόνας, Ιόνιο Πανεπιστήμιο
Original Title:
Από την ηλεκτρονική διακυβέρνηση και το συμμετοχικό διαδίκτυο στις αυτο-οργανωμένες πρωτοβουλίες κοινωνικής αλληλεγγύης και την ψηφιακή επικοινωνιακή πολιτική τους: Η ελληνική περίπτωση
Translated title:
From electronic governance and the participatory web to self-organised social solidarity initiatives and their digital communication policy: the Greek case.
Summary:
The economic crisis that occurs in Greece nowadays, combined with the lack of confidence in the political system, in its representatives but also in democracy in general, has created the need for citizens to self-organise in order to be able to face the problems of their daily lives. These citizens’ self-organisations which have solidarity as their primary objective and, more specifically, their communication via social media are the topic of this thesis.
The citizens’ solidarity initiatives under study were collected through online research and, in order to be studied had to cover a gap in the state’s policies, not discriminate and have actions, not only protest. These initiatives were collected, along with their descriptions and their contact information and posted on the website Organisation 2.0 (http://organosi20.gr) which is freely accessible to all. The website is still being updated daily.
To detect individual characteristics, such as spatial profile, the profile of their members, the way they communicate, etc. we used an online survey, questionnaires and interviews. Through these processes emerged valuable conclusions about how these initiatives work but mainly how they communicate.
In order to integrate these initiatives into a communication category and study them accordingly, they had to be defined. Studying their features, they were found to have characteristics of several different social constructs such as social movements, groups, third sector, non-profit organisations, etc. The name proposed for these initiatives is Self-organised Social Solidarity Initiatives (SoSS Initiatives) and it incorporates their basic characteristics: They are self-organised by citizens for citizens and society and meant for solidarity for other citizens. Their characteristics and definition integrate them in the large family of Non-Profit Organisations.
Drawing from the literature regarding the communication of non-profit organisations and focusing on five main media (website, email, Facebook, Twitter and Youtube), a communication plan was created to be usable by all initiatives, regardless of their level of knowledge of social media media and the internet and regardless of their available resources (financial, human, available time). This communication plan was validated in two ways. It was originally online for open consultation so that the initiatives could comment, supplement with what they consider to be lacking, change what they consider to be wrong and propose alternatives. The second way of validation was the practical implementation of the plan in some of the initiatives to see what impact it has on the field.
The observations of the initiatives in the consultation, the results of the pilot but also the general observations in the course of the research suggest some points that should be taken into account when one attempts to create a communication plan for a similar initiative.
Main subject category:
Social, Political and Economic sciences
Keywords:
Self-organisation, Civil Society, social media, SoSS, communication strategy, solidarity, Non Profit Organisations, Social Solidarity Initiatives, citizens’ self-organisation, communication
Number of references:
362
