Study and evaluation of gamification as a tool for user engagement.

Postgraduate Thesis uoadl:3328512 44 Read counter

Unit:
Κατεύθυνση Ψηφιακά Μέσα Επικοινωνίας και Περιβάλλοντα Αλληλεπίδρασης
Library of the Faculties of Political Science and Public Administration, Communication and Mass Media Studies, Turkish and Modern Asian Studies, Sociology
Deposit date:
2023-05-18
Year:
2023
Author:
Deligiorgi Ioanna
Supervisors info:
Σωτήριος Κίργινας, Επιστημονικός Συνεργάτης, Τμήμα Επικοινωνίας και ΜΜΕ, ΕΚΠΑ
Ελένη Ρεβέκκα Στάιου, Επιστημονική Συνεργάτης, Τμήμα Επικοινωνίας και ΜΜΕ, ΕΚΠΑ
Δημήτριος Γκούσκος, Επίκουρος Καθηγητής, Τμήμα Επικοινωνίας και ΜΜΕ, ΕΚΠΑ
Original Title:
Μελέτη και αξιολόγηση αποτελεσματικότητας της παιγνιοποίησης στη σύνδεση μεταξύ κοινού και επιχειρήσεων.
Languages:
Greek
Translated title:
Study and evaluation of gamification as a tool for user engagement.
Summary:
The title of the thesis is "Study and Evaluation of Gamification as a Tool for User Engagement". At an initial stage, an analysis of key concepts of Game, Gamification and Marketing will be conducted, alongside an analysis on how the key-topics are connected. Techniques used by various businesses as a means of communication between them and their target audience will be analysed, providing examples of gamification that have been used in the past, both in digital and traditional media.
Main subject category:
Social, Political and Economic sciences
Other subject categories:
Technology - Computer science
Keywords:
Marketing, gamification, play, gaming, social media, Internet.
Index:
No
Number of index pages:
0
Contains images:
Yes
Number of references:
111
Number of pages:
81
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