Περίληψη:
This study explores how the decision to visit an archaeological museum in Greece is influenced by a range of structural attributes, including admission fee, opening-hours, collection type, and use of multisensory experiences, using the discrete choice model (DCM). DCM is used to study individual preferences towards a set of scenarios that describe a range of choices regarding museum attributes. Study conclusions are drawn from estimated model parameters that determine the most favoured attributes identifying the basis of visiting archaeological museums in Greece. According to the study, participants assess positively the introduction of specific museum services and exhibition features which seem to affect their decision making to visit archaeological museums. The results obtained are useful both from a theoretical point of view, given that there are few writings on this topic, and from a practical point of view, as they provide elements for visitors’ particular needs towards which museum practitioners and cultural policy makers should redirect their attention. © 2021 Wiley Periodicals LLC.
