Τίτλος:
Cigarette brand loyalty among smokers in six European countries: Findings from the EUREST-PLUS ITC Europe Surveys
Γλώσσες Τεκμηρίου:
Αγγλικά
Περίληψη:
Introduction: This study aims to describe the degree of smokers' loyalty to a specific brand of tobacco products and the variables related to choosing a specific brand among smokers in six European countries. Methods: A cross-sectional analysis was conducted for a representative sample of adult smokers from Germany, Greece, Hungary, Poland, Romania, and Spain (approximately 1000 smokers per country). The prevalence of smokers' having a usual brand of cigarettes smoked (factory-made or roll-yourown cigarettes), the brand of choice, the factors for choosing a specific brand and the degree of loyalty to that brand (not at all, a little, somewhat and a lot) were assessed by country, sociodemographics and smoking-related variables. Results: In total, 86.6% of the smokers reported having a usual brand. In three out of the six countries, one brand holds the loyalty of between 17.8% and 24.5% of the smokers that reported having a usual brand for factory-made cigarettes. Most participants reported being loyal 'a lot' to their brand of choice (44.4%). The reasons most reported for choosing a cigarette brand were the taste (83.2%) and the price (51.7%). Conclusions: Brand loyalty is high among factory-made and roll-your-own cigarette smokers in six European countries. Future research on longitudinal trends of brand loyalty to evaluate the effect of tobacco control policies in these European countries is warranted. © 2019 Nogueira S. O.
Συγγραφείς:
Nogueira, S.O.
Tigova, O.
Castellano, Y.
Mons, U.
Kyriakos, C.N.
McNeill, A.
Trofor, A.C.
Zatoński, W.A.
Przewoźniak, K.
Demjén, T.
Tountas, Y.
Quah, A.C.K.
Fong, G.T.
Fu, M.
Vardavas, C.I.
Fernández, E.
EUREST-PLUS consortium
Περιοδικό:
Tobacco Induced Diseases
Εκδότης:
International Society for the Prevention of Tobacco Induced Diseases
Λέξεις-κλειδιά:
adult; adulthood; consumer attitude; cost; cross-sectional study; female; Germany; Greece; health survey; human; Hungary; male; Poland; priority journal; Review; Romania; smoking; smoking habit; Spain; taste
