Τίτλος:
An individual differences approach in adaptive waving of user checkout process in retail eCommerce
Γλώσσες Τεκμηρίου:
Αγγλικά
Περίληψη:
Developing a usable checkout process is pivotal for e-business success. However, recent research has shown that users frequently abandon their shopping carts and lacking a clear direction through the process. In this context, aiming to improve the usability and overall user experience of checkout processes in ecommerce Web-sites, this paper reports on a study, primarily inspired by concepts driven from theories of individual differences in cognitive processing, and considers content presentation and navigability as a measure of checkout usability and task quality. Concurrent think-aloud, short interviews and questionnaires were conducted with a convenient sample of 15 users to understand the preference of a particular type of checkout process, and users' task completion time while interacting with ecommerce Web-sites for a set of different checkout scenarios. Preliminary results revealed that cognitive styles have an effect on users' task completion and checkout process preference. © 2014 Springer International Publishing.
Συγγραφείς:
Belk, M.
Germanakos, P.
Asimakopoulos, S.
Andreou, P.
Mourlas, C.
Spanoudis, G.
Samaras, G.
Περιοδικό:
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Λέξεις-κλειδιά:
Electronic commerce, Cognitive processing; Cognitive styles; Content presentation; Individual Differences; Recent researches; Task completion time; User experience; User study, Surveys
DOI:
10.1007/978-3-319-07293-7_44
