Τίτλος:
Modeling the Promotion Process of Academic Conferences Through Social
Media
Γλώσσες Τεκμηρίου:
Αγγλικά
Περίληψη:
Social networks are now a crucial part of today's way of life. Academic
conferences is another chapter, that give people the opportunity to
explore new ideas and share them with the scientific world. Blending
those two factors together in order to achieve a main purpose, could
give a remarkable effect. The purpose of this paper is to analyze the
promotion process of academic conferences through social media and use
simulation models to model that analysis. The reason the paper was
created, is to provide this optimal solution to all those seeking how to
promote academic conferences effectively through social media. Thorough
research through the paper revealed that social media, nowadays used by
millions and millions of users can be successfully used to promote
academic papers and with great appeal.
Συγγραφείς:
Plikas, John Hlias
Nasiopoulos, Dimitrios K.
Sakas, Damianos P.
and Vlachos, Dimitrios S.
Εκδότης:
SPRINGER INTERNATIONAL PUBLISHING AG
Τίτλος συνεδρίου:
STRATEGIC INNOVATIVE MARKETING
Λέξεις-κλειδιά:
Simulation modeling; Social media; Promoting; Academic conferences
DOI:
10.1007/978-3-319-33865-1_60
